AMBITION, INNOVATION, RESILIENCE, ON-OFF, HERITAGE. THE DNAIROH
Ambition: Pursuing excellence and transferring it to motorcyclists through a product that beats expectations.
Innovation: Daring to travel new roads to reach new milestones.
Resilience: Falling down means having a new opportunity to get up. Always.
On-Off: Our world, your world. On and off road, sand, snow and dirt. Ride among the elements.
Heritage: Our way. Our product. Helmet.